Mohamed Diabi

I was invited yesterday to Apple’s Parisian coporate HQ yesterday because they are trying to peddle iPads to the company I work for… The talk was “Apple in the Enterprise”. One of the videos we where shown is this one… My quick thoughts:

1. American companies are badass… My french colleagues didn’t seem to grasp why GE would write their own business apps? “Why would you rewrite a PC app for an iPad?” someone asked…
2. It kinda was an eye opener to me or rather a sneak peek at the future of entreprise computing… I am not saying iPads per se, but mobile computing everywhere… It kinda had a nice “the future is now” feel
3. Apple trains their execs to deliver S. Jobs presentations to people, I mean the exact same talks, with less charisma and bravado…
4. Apple motto seems to be (as far as enterprise is concerned): We were bad, we almost died, we came back and rocked music (iPod), cellphone (iPhone), tablets (iPad) and now we are taking the enterprise because the PC is dead, even Macintosh is dead since it’s becoming a beefed up iPad, they litterally had a graph showing that OS X fed iPhone’s iOS, which fed the iPad which now feeds OS X Lion…
5. I am lobbying my boss to lead the Apple “thingy” if it works out, it may turn out to be pretty significant!

I remember hearing about this company and it could be pitched simply: “Internal company Twitter” that was like 3 years ago… It didn’t make sense to me… Now of course it does… I am not saying that it’s utility for corporations is obvious the same way email is for example, but I read somewhere that there was a time before email and people actually sent letters within the office! Maybe a few years from now someone will wonder how information was shared before “streams”…